Portfolio of Clients, Project Results, and Testimonials

Please review the following information from our growing list of satisfied clients.

Kelly & Stone Architects

Website Re-development, SEO Overhaul

40° North Web Group took an underperforming all-Flash website and turned it into a flashy search engine performer. Kelly & Stone Architects had a beautiful Flash website that was not doing well with the major search providers (Google, Bing, and Yahoo!). We took about six weeks, start to finish, to completely re-develop the website as a fully standards-compliant, search engine friendly site, using our proven processes and Search Engine Optimization (SEO) strategies. Today, Kelly & Stone Architects is performing very well on search engine results pages (SERP) where before they did not even appear.
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Benchmark Electrical Solutions

Website Development

Benchmark Electrical Solutions contacted 40° North Web Group to create a website that would attract commercial electrical business to their new company located in Fort Collins, Colorado. As a new company, Benchmark was also keen to keep a close eye on cost. We helped Benchmark select a professional, clean looking template that is consistent with their business and industry. We walked them through our SEO checklist to optimize their web pages, so that they would be found by major search sites when potential clients sought commercial electrical services. We were able to create an appealing, professional site that performs very well in search engine results, all at a very competitive cost.

Recently, Benchmark Electrical Solutions was recognized by Northern Colorado Business Report as 2010 fastest growing company in northern Colorado. They credit the performance of their website in generating leads as a major factor in their success. Their website continues to be a top performer in search engine results for their targeted search terms.

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Edwards Meats

Website Maintenance, Hosting, SEO Improvement

Edwards Meats hired 40° North Web Group to update and maintain their existing company website. We first optimized the site to achieve high search engine result page (SERP) ranking. We also modified the site to allow easier and more timely updates for their freezer bundles and weekly specials, in sync with new fliers and print media distribution. We continue to assist Edwards Meats with their online presence and internet marketing strategy.
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The Kelly & Stone Architects Web Re-Development Project

The one objective from Kelly & Stone Architects was to obtain first class results from the major search providers (Google, Bing, and Yahoo!) for targeted key words. In reviewing their existing website, it didn’t take us long to make our recommendations: get rid of the Flash but keep the look and feel of the existing website.

Get rid of the Flash

It was apparent that Flash was robbing the site of some great Search Engine Optimization (SEO) opportunities. Back in 2008, Google (and presumably the other major search providers) enhanced their crawler to “index textual content in Flash files” (see http://googleblog.blogspot.com/2008/06/google-learns-to-crawl-flash.html), but there remain many more SEO opportunities exposed in pure HTML than in Flash. This was especially true in the Flash implementation used on the Kelly & Stone website, which was virtually exclusive to images and contained no textual content. We were confident we could demonstrably increase search engine ranking by re-developing the site in HMTL.

Keep the Look and Feel of the Existing Site

But the existing Kelly & Stone website was gorgeous. It was very polished, very professional, and very attractive... a site you wanted to spend time on, regardless if you needed architect services or not. The photographic images were stunning (they are all the work of Tim Stone, principal at Kelly & Stone, by the way – check out http://www.timstonephoto.com/). So, we definitely wanted to replicate as much of that Flash look and feel as we could.

When we showed Tim and Keith the first mock-ups of the new site, they were very impressed with how much of the Flash interactivity we were able to carry forward. The new site is entirely HTML and CSS with just a bit of JavaScript (no, really, there’s not much scripting going on!)... and all of it standards- and cross browser-compliant. From our mock-ups, we were able to implement the entire site in about two weeks’ time. We continue to work with Kelly & Stone to maximize their search engine results.

We’re proud to show off the Kelly & Stone website. Please take some time and browse their site, if for no other reason than to see some amazing, artistic photography.

We originally approached 40 North to change our Flash website back to an HTML website in an effort to increase traffic, and, by extension, job leads. 40 North was able to maintain the look and feel of our old site and move to HTML very seamlessly. They are organized, responsive, accessible, creative and competitive. We enjoy working with them.

- Tim Stone, AIA Principal, Kelly & Stone Architects Inc.

Thank you for your time, expertise, and excellent customer focus while continuing to work with us. 40 North Web Group has not only taken care of our basic email and website needs, but has created solutions for us when there seemed to be no answers. With dedication, experience, and professionalism you guys have never failed to impress us. We are ranking high in the search engines for our products and services and we are gaining business because of your hard work advancing our website.

Sincerely,
David R. Aguiar, Co-Owner, Benchmark Electrical Solutions

I hired 40 North Web Group to update and take over the maintenance of our website (www.edwards-meats.com). They made me aware of the importance of proper page construction and keyword inclusion in order to rank well in Google natural search. We are now ranking very well for our targeted keywords in all of our local markets. 40 North is very responsive and customer centric and I am pleased with my decision to hire them and would recommend them to anyone.

- Darin Edwards, Owner, Edwards Meats